Vanity Fair Learns from Lohan
So, it looks like Vanity Fair took a page from New York Magazine and found a younger, more popular star to photograph in the buff.
While recent controversy over the Miley Cyrus photos has been palpable, how’d it do for the magazine’s bottom line? Silicon Alley Insider has the details:
“The floodgates opened on Monday, when the site also threw up a photo shoot video it had been planning on saving for later in the week. By the end of the day the VF.com had racked up 1.8 million unique visitors (it normally gets between 20,000 and 40,000) and a staggering 17 million page views.”
Somewhere in between the 34 million pageviews of the Lohan photos and the 2.3 million pageviews of the Cruise video I talked about here, the Cyrus photos seem to have made an impression. But I wonder how much money that means?
Anyway, SAI has a pretty funny photo from the shoot. I like the dour dude doing Miley’s hair.
Also, Portfolio’s Mixed Media has a neat post today on a related subject: as a magazine editor, should you be trying to find the next big thing, or just reinforce the major celebrity? The post also touches on the Cyrus photoshoot.
